BART is the rapid transit system serving the San Francisco Bay Area. During this five week long project we conducted exploratory research, three rounds of user testing, and came up with three iterations of prototypes.
Team: Kris Fung, Brett Moody
Skills used: Exploratory Design Research, Data Synthesis, Online User-testing, UI Design
Tools Used: Sketch, Illustrator, InDesign, Invision
We conducted interviews at BART stations and observed how people interacted with the current interface.
Through interviews and tracking people's eye movements, we learned that it is hard for people to navigate the system, due to the display order and information overload.
We gathered insights into three categories:
Rose: good feelings
Bud: areas of opportunities
Thorn: bad feelings
Paper Prototype & State Flow